Monday, June 2, 2008

How can you profit from Google Adsense?

So, you have joined Google Adsense. For you who doesn't know, Google Adsense is Pay Per click advertising program from Google. A lot of happy webmaster have earned thousands of dollars from it. I was one of the happy webmasters that found the Adsense program to be a great source of revenue. Actually, how can those webmasters profit from this program.

How much you earn from the Adsense program depends on two things:
-Number of clicks to your Adsense ad links
-Value of these links

You need to focus on both factor if you want to earn a lot from Adsense. Let's analyse both factors further:


See, all of those factors result in two word: Content and Keyword!

Content and keyword. These two factors determine what types of Adsense Ad links will appear on your Web site. Let's discuss one by one. First is keyword. Google regularly check your website to search what keyword are available in your website. Later, Google will put related advertising in your website. So, you have to decide: what keyword you want in your website (in other word the topic of your website). Remember that certain keywords have higher value than other keywords and to get higher revenue. When you write your content, you need to focus on using similar keywords. For example, if your Web site is about dating, you would focus on using keywords like "dating" or "love". One secret to getting your visitors to click on your ad links are to build content on topics that really interest you and your visitors. Focus on your target market.

Second is content. The more you website have visitor, the more chance they will click your ads. The more clicks you will receive, and the more revenue you will make. This is where most webmasters will focus their efforts on. So, you must attract more and more visitor to your site. There are two ways you can do to attrach more visitor. 1. Create quality content. 2. Promote your site. Actualy, quality content itself is the one that promoting your site. I will not coming back to a site that is low in quality, rarely updated. I would rather search other website.

So, what is the more important: Content or Keyword?

People usually concern more about Keyword. They try to look for High Paying Keyword (HPK). After they found HPK, they build website based on that HPK. Only a few succeed. Why? Because they actually do not like or master the keyword. For example, someone is going to create a site about finance. They don't know the finance. So, they cut and paste content from another website. Visitor will know and the won't go back. Or, because they don't like the topic of the website they built. They end up boring, don't update their website again.

It's better to choose keywords that you like, although they are not HPK. If you have great content and thus a lot of traffic, quality content can actually compensate keyword with tiny value. If you have combination of HPK and a great content, then you are ready to profit from Google Adsense

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